Wednesday, May 25, 2011

The ads that make your page beautiful

Maybe it's my humble page with links about situation in Japan, or my periodic scouting on japanese-language sites, I got myself a Persistent Sakura House syndrome. What is it ? It's an English-speaking advertisement about the nice rentals in Tokyo that is persistently following me all around the web.

I am seriously starting to check it out.

And closer to understanding how half of the world buys the junk they buy.

Anyway, this is not about Tokyo per se, nor it is about the persistent advertisements that program the minds of unsuspecting crowds.

It's about something else.

When I told my friends at Google this story we laughed, and the consensus was that with my chaotic behavior I made the algorithm believe I am very interested to go to Tokyo. Nonetheless, if I clear the cookies, the phenomenon will probably disappear (it does not show on the Firefox that I mostly do not use and which has different sets of cookies).

But I will never do it myself.

Because the ads I see make the sites look better.

Don't you agree that it is a pretty tasteful banner ?

A banner that does not sleazily try to sell something to me. A banner that (despite my general distaste with pink) is nice and calm to stare at. Maybe because of that, or maybe because of its calm layout, it makes the sites look better, in my opinion.

So, here's a million dollar idea.

Besides monetizing the additional value that the contextual advertising brings to the merchant, create and monetize the value that the website owners would get out of showing only nicer-looking advertisements on their websites.

How ? I don't know. That's why the ideas like this are dime a dozen.

Is this even something valid ? No clue. A serious amount of A/B testing should show.

I just noticed it, because this ad is persistently frequent - yet, it does not get annoying. More so, I've even gone to the site a couple of times and read the reviews - the folks seem to be pretty positive.

I am thinking of visiting Tokyo one day.

Can't say of anything else, but they make great looking ads for sure.

1 comment:

Stefano said...

maybe this simply means that nice ads work better than ugly ads :-)